3 Crucial Tips for optimizing Google Analytics with Microsoft Power BI

Background It’s estimated that 55% of all the worlds websites have Google Analytics [GA] installed on them. This number dwarfs the next largest competitor, Adobe. Due to its sheer size, scale, ease of use, and robust API’s – pretty much everyone supports it, including Microsoft PowerBI. PowerBI’s integration with GA is longstanding, pretty solid, and…

How to manage Display Advertising exclusive deals

Background: As the owner of monetization for your companies¬†web property – you have successfully implemented a multi-partner, programmatic Real-Time-Bidding (RTB) waterfall that’s generating impressive yield numbers. Because of your excellent track record, Management is now expecting you to consistently increase your key performance indicators (KPI’s) –¬†traffic and Revenues ($eRPM). Problem: You know the next couple…