How to manage Display Advertising exclusive deals

Background: As the owner of monetization for your companies¬†web property – you have successfully implemented a multi-partner, programmatic Real-Time-Bidding (RTB) waterfall that’s generating impressive yield numbers. Because of your excellent track record, Management is now expecting you to consistently increase your key performance indicators (KPI’s) –¬†traffic and Revenues ($eRPM). Problem: You know the next couple…