3 Crucial Tips for optimizing Google Analytics with Microsoft Power BI

Background It’s estimated that 55% of all the worlds websites have Google Analytics [GA] installed on them. This number dwarfs the next largest competitor, Adobe. Due to its sheer size, scale, ease of use, and robust API’s – pretty much everyone supports it, including Microsoft PowerBI. PowerBI’s integration with GA is longstanding, pretty solid, and…

Creating simple time series forecasting using Microsoft PowerBI and DAX

Microsoft’s PowerBI platform continues to present itself as a strong competitor to entrenched players like Tableau, Looker, and Qlik. Power BI has strengths with its embedded ETL toolset, very fast Columnar (SSAS) database, powerful DAX programming language, R integration, and its compelling pricepoint. That aside, there are still key areas that are missing when compared to…