3 Crucial Tips for optimizing Google Analytics with Microsoft Power BI

Background It’s estimated that 55% of all the worlds websites have Google Analytics [GA] installed on them. This number dwarfs the next largest competitor, Adobe. Due to its sheer size, scale, ease of use, and robust API’s – pretty much everyone supports it, including Microsoft PowerBI. PowerBI’s integration with GA is longstanding, pretty solid, and…

Creating simple time series forecasting using Microsoft PowerBI and DAX

Microsoft’s PowerBI platform continues to present¬†itself as a strong competitor to entrenched players like Tableau, Looker, and Qlik. Power BI has strengths with its embedded ETL toolset, very fast Columnar (SSAS) database, powerful DAX programming language, R integration, and its compelling pricepoint. That aside, there are still key areas that are missing when compared to…

A college student’s guide to choosing a career in Digital Analytics

Take a look at the salary report the Digital Analytics Association just released and you will quickly see why the analytics field is currently very hot and will continue to be so for quite some time.¬†As such, I thought it would be a good idea to write a quick “buyers guide” for college students interested…