Quantifying the engagement impact of Display Advertising

Display Advertising is a normative experiential aspect of web sites nowadays and the majority of site visitors do not take offense to the presence of advertising real-estate. As a mater-of-fact: after reviewing user feedback (UGC), Call-center tickets, and direct customer conversations concerning advertising. Most users stated that they understood and accepted the business necessity as long as it…

How to manage Display Advertising exclusive deals

Background: As the owner of monetization for your companies web property – you have successfully implemented a multi-partner, programmatic Real-Time-Bidding (RTB) waterfall that’s generating impressive yield numbers. Because of your excellent track record, Management is now expecting you to consistently increase your key performance indicators (KPI’s) – traffic and Revenues ($eRPM). Problem: You know the next couple…

Implementing Environmental Dashboards in your workplace

  We’ve all seen them – those big, flat-panel televisions – colorfully beaming with real-time data points. Pure eye-candy! I am a big proponent of environmental dashboards in the office space. Dashboards serve a vital purpose as a communication hub – providing quick access to metrics the whole organization should be aware of. However, they should not over-extend their…

Project 1 – Lifetime value (LTV) introduction

Welcome! As the first official post, I want to take a moment to set the stage for the upcoming collection of work I will be posting. As this site is all about analytics, with a focus on business – I want to discuss some things that are very near and dear to my heart: analytics,…